For each approved, measurable objective, and considering budget limitations and time constraints, we will work with your organization to develop a list of workable strategies to attack and defend against the competition, and innovate to avoid the competition (strategy pyramid) in order to achieve each objective. Together we will identify and tackle any areas of structural change — technological, customer, competition — that could provide your Company with an opportunity or advantage that will help to achieve your marketing goals.
Your Brand is more than your logo, name, or slogan. Your brand is the entire experience your prospects and customers have with your Company, product, or service. Your brand strategy defines what your Company stands for, your value proposition, and the vision you convey.
And while it includes colour scheme, logo, and slogan/tagline, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
(i) The images you convey;
(ii) The messages you deliver on your website, proposals, and campaigns;
(iii) The way your employees interact with customers;
(iv) A customer’s opinion of you versus your competition, and more.
Branding is crucial for products and services sold in today’s global consumer and B2B markets. Your Brand Strategy brings your competitive positioning to life and works to create a certain perspective of your brand in the minds of your prospects and customers. Successful branding also creates “Brand Equity” — the amount of money that customers are willing to pay just because it’s your Brand.
In addition to generating revenue, Brand Equity makes your company itself more valuable over the long term. Are you ready?
Modern-day marketing is all about delivering an engaging customer experience that can only be achieved through the creation of engaging content that resonates with each of your target audiences.
Whether you need a copywriting, audio, video or animated content -- our team is here to help you.
Available Platforms (B2C/B2B):
Craft Unique User Experiences, While Building Highly Scalable and Functional Content
Adaptive Designs Scalable Across all Device Types Landing Page and Ad Copy Design, Implementation, and Testing
Strategic Content Research to Drive Development and User Design Evaluation and Testing of Completely User Journey
“Over-the-top” is the sexiest term in entertainment right now, not the least of which because it sits at the centre of the inevitable and unstoppable merger between the worlds of television and digital video.
OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable.
eMarketer predicts that 61.7% of the US population will use OTT services by the end of 2020, which makes it one of the most popular platforms for delivering your Organization's content to target audiences.
Influencer marketing is a type of marketing that focuses on using movie stars, famous athletes and industry leaders and other individuals who have well-known personal brands to deliver your Organization's brand to desired target market(s), as well as to reach a broader mass-market, if need to.
Instead of marketing directly to a large group of consumers, you instead use powers of influencers' brands to appeal on your Organization's behalf.
Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.
Throughout the years, our marketing team has been able to establish and successfully nurture relationships with many influencers in different areas of business and life that can help your Organization to be heard by your desired targets.
Many companies fail to recognize the value of live marketing when exhibiting at a trade show, or they believe it has to be expensive. Research indicates that, in general, an exhibitor will increase the number and quality of its exhibit traffic by 50% for an increase in its exhibit budget of 12%, spent in execution of live marketing aimed to achieve the following objectives:
(i) Attract a greater number of qualified prospects to the Company exhibit;
(ii) Make the Company’s exhibit a destination;
(iii) And enhance the Company’s brand, name recognition, and awareness. Such promotions could include directly targeting customers prior to a show, advertising in pre-show publications sent to preregistered and past attendees, purchase of banners or sponsorships or other collateral postings outside of the exhibit, and/or various forms of live marketing during the show.
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches consumers while they are outside their homes.
Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories.
Even though Social Media and Digital Marketing are dominating marketing and advertising world, OOH advertising may still be a valuable media solution for your Company's Media Mix depending on your marketing objectives and target audiences.